What are the 5 Rarely Taught Secrets? – Chapter 1

In one of my recent emails I promised to write some blog posts to address what I have found to be topics that are glossed over by a few of the best trainers, and rarely mentioned by most marketers.

First here are the 5 Secrets:

• If done right, you can retire comfortably in 2019.
• It doesn’t have to be difficult.
• You don’t have to know the how, if you know the who.
• The hardest part may be overcoming traditional ways of thinking.
• It really will take an investment in your time and resources to get started.

After sitting down to write this post I realized that before I get into the ‘secrets’ I think I should build a bit of a foundation… Some information that you should have a basic understanding of before the rest will be as meaningful.

First, let me lay out a few basics of what is required to be profitable… You know, the components of a successful marketing business…

There is a lot to know… but remember that you don’t need to know the how, if you know the who…

Don’t stress over that, we will go into that later, but it is easier than you might think.

Simply put, your marketing business needs the following components..

• You need something to sell.
• You need someone to sell to.
• You need a way to make the sale… take the order, collect the money, and deliver the product.
• If you are going to be successful in the long run then you need to provide good customer service.
• You also need to keep in touch with your prospects and customers.
• In order to do that you need to have a method to collect at least their email address.

Let’s take each item in this last list and address them one at a time.

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You need something to sell.

Perhaps you already have a business with one or more products to sell. Physical products or information products. Software. Blueprints. Whatever.

If you do, great! If you do not, there is nothing to worry about because there are products of all kinds that you can sell as an affiliate. Many millionaires started out by selling other people’s products.

Of course you want to sell something that will not erode the trust that you want your customers to have in you. Making a dollar by selling junk could cost you hundreds in future sales.

You need someone to sell to.

This is commonly referred to as traffic. Whether in a brick and mortar store or selling on the Internet, you need people to be exposed to whatever you are marketing.

There are many sources of free and paid traffic. I have several resources of training, both in e-books and video training available. Just ask.

You need a way to make the sale…

This is where the fun begins… at least for me.

It is not my intent to go into great detail, as there are many books written on each of the subjects in this blog post, but to give you a 50,000 foot view.

If you are affiliate marketing, selling someone else’s product or service, this is easy because they do all the heavy lifting. They have someone design the sales page and hire a copywriter to write the copy for the sales page. They pay for the web hosting. They design the sales funnel. (If you are not familiar with what a sales funnel is I will be posting another blog post on that before the end of March 2019.)

Of course the product owner will also be responsible for the order page, the payment gateway, and the fulfillment page. They also do all customer service and product support.

If you are selling your own product or service all of the above items are on you. Fear not! It is not as bad as it sounds! I will show you the way. Remember, you don’t need to know the how if you know the who!

Also keep in mind that there are hundreds of new Internet millionaires each year! Some were carpenters, school teachers, retired office workers, bus drivers, college students… you name it! If they did it, then you can too!

That is enough for this post, but I will give you more in my next posts… stay tuned…

P.S. Are you up for a challenge? Check this out! The program is free and is some of the best training you will ever receive!